eTip: What Is Your Story?
Many times, we work very hard to create our various "elevator speeches" often to the point where they become esoteric to us and confusing to others who hear them.
Yet when you add a story, particularly YOUR story, to your elevator speech, people often remember the story. Why? Because, a story creates visuals. People remember pictures they conjure up in their minds to relate to a story. Do you still remember stories that were read to you or told to you when you were a child? Why? Because you used your imagination to create relevance.
What visual can you derive from this elevator speech?
"I design and sell elegant lingerie online for plus size women."
Not much, huh?
Now, what visual can you derive from this elevator speech?
"I'm a big woman with curves, and a newlywed. I wanted to wear nice and elegant lingerie for me and my husband to enjoy, but I couldn't find much out there. So I created a line of elegant lingerie for plus sized women. My lingerie is sold online at my website."
What things will people remember about this elevator speech?
A few things: 1. She's voluptuous; 2. She just got married; 3. She's a designer, she's got style. 4. She creates and sells lingerie for women she relates to; 5. She's an entreprenuer; 6. She's got a website.
Create YOUR story. Incorporate YOUR story into your elevator speech, so that people will remember you.
Why do YOU do what you do? That is your story.
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